A Better Truck Cap & Hitch

Last Updated: August 8, 2026

You take your privacy seriously, and so do we. This Privacy Policy explains, in plain English, what information we may collect, what we use it for, and when we may share it. Our goal is straightforward: collect what we reasonably need to run the business, use it responsibly, and avoid making promises about data that we cannot realistically guarantee.

 

1. What This Policy Covers

This Privacy Policy applies to the websites, forms, and other online services operated by A Better Truck Cap & Hitch that link to this Policy. We refer to them collectively as the “Site.” It also describes certain information we may receive when you contact us, request a quote, schedule service, make a purchase, or otherwise do business with us online or offline.

For purposes of this Policy, “personal information” means information that identifies you or reasonably relates to you, your household, or your interactions with us. The exact definition may vary under applicable law.

2. Information We May Collect

Information you give us

We may collect information you choose to provide, including your name, email address, telephone number, mailing or billing address, vehicle information, product or service interests, appointment or order information, and the contents of messages you send us.

We may receive this information when you contact us by email, telephone, text message, contact form, social media, or in person; request a quote; schedule an installation or other service; make a purchase; sign up for communications; or otherwise interact with us.

Information collected automatically

When you visit the Site, certain technical information may be collected automatically. Depending on the technology in use, this may include information about your browser and device, pages viewed, links clicked, referring pages, approximate location, dates and times of visits, cookie or similar identifiers, and other information about how the Site is used.

Information from other sources

We may also receive information from service providers, advertising or analytics partners, manufacturers, vendors, financing or payment providers, social media platforms, or other parties when reasonably necessary to operate, support, measure, or market our business.

3. How We Use Information

We use information for ordinary business purposes. That may include:

·   Responding to questions, quote requests, and customer-service inquiries.

·   Scheduling installations, service, pickups, deliveries, or other appointments.

·   Processing and maintaining orders, purchases, warranties, and transaction records.

·   Communicating with you about products, services, orders, appointments, or other matters related to your relationship with us.

·   Operating, maintaining, protecting, and improving the Site and our business.

·   Understanding how visitors use the Site and measuring the effectiveness of our marketing.

·   Sending promotional communications when permitted by law and consistent with your choices.

·   Preventing fraud, misuse, security incidents, or other harmful activity.

·   Complying with legal, tax, accounting, insurance, regulatory, and other business obligations.

We may also use information for another purpose that is reasonably related to the reason it was collected or that we disclose to you at the time of collection.

4. Cookies, Analytics, and Advertising

The Site may use cookies, pixels, tags, and similar technologies. Some of these technologies help the Site function properly. Others help us understand traffic, measure performance, remember preferences, or evaluate our advertising.

We may use analytics services, including Google Analytics, to understand how visitors use the Site. These services may collect or process information such as device and browser information, interactions with the Site, cookie or similar identifiers, and general location information.

We may also use advertising services that help us measure advertising or show ads that may be more relevant to people who have interacted with us or the Site. Advertising and analytics providers may use cookies, pixels, identifiers, or similar technologies in connection with those services.

You can generally control cookies through your browser settings and, when available, through cookie controls provided on the Site. Blocking some cookies may affect how portions of the Site work.

5. How We Share Information

We do not share personal information simply for the sake of sharing it. We may disclose information when it is reasonably necessary to run the business or provide services to you, including in the following situations:

·   Service providers. We may share information with companies that perform services on our behalf, such as website hosting, analytics, payment processing, communications, marketing, software, data storage, order support, or other business services.

·   Vendors, manufacturers, and business partners. We may share information when reasonably necessary to obtain, install, service, register, finance, deliver, or support a product or service you requested.

·   Affiliates. We may share information with businesses that control, are controlled by, or are under common control with us.

·   Advertising and analytics partners. We may provide or allow access to limited information used to measure, improve, or deliver advertising and analytics. Depending on applicable law, some of these activities may be treated differently from ordinary service-provider disclosures.

·   Legal and safety purposes. We may disclose information when we reasonably believe disclosure is required by law, legal process, a government request, or is appropriate to protect our rights, property, customers, employees, or others.

Third parties that receive information from us are responsible for their own practices when they use information for their own purposes. Their privacy policies may apply in those situations.

6. Payments and Financial Information

Payments may be processed by third-party payment processors or financial institutions. When that happens, payment information may be provided directly to those parties, and their privacy and security practices apply to the information they receive. We may receive transaction details needed to complete a sale, maintain our records, address returns or disputes, or provide customer service.

If you apply for financing or use a financing provider, information submitted in connection with that application may be collected and handled by the financing provider under its own terms and privacy practices.

7. Email and Other Communications

If you provide us with contact information, we may use it to respond to you and to communicate about quotes, orders, appointments, service, warranties, or other business matters.

You may opt out of marketing emails by using the unsubscribe method included in those messages or by contacting us. Even if you opt out of marketing, we may still send non-marketing communications that are reasonably necessary to complete or support a transaction, appointment, service request, warranty matter, or other existing business relationship.

If we offer promotional text messaging and you choose to participate, you may opt out using the method described in those messages. Standard message and data rates may apply depending on your carrier and plan.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we maintain. No website, network, system, or method of electronic transmission or storage is completely secure, however, and we cannot guarantee absolute security.

You should also use reasonable care when sending personal information electronically and avoid sending sensitive payment or financial information through ordinary email unless specifically instructed to do so through a secure method.

9. Data Retention

We may retain information for as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain customer and transaction records, administer warranties, resolve disputes, comply with tax, accounting, insurance, or legal obligations, protect the business, and enforce agreements. Retention periods may vary depending on the type of information and the reason we maintain it.

10. Third-Party Websites and Services

The Site may contain links to websites, applications, financing providers, manufacturers, social-media platforms, or other services that we do not operate. We may provide those links because they are useful or relevant, but a link does not mean that we control the third party or its privacy practices.

Once you leave our Site or interact directly with a third party, that party’s terms and privacy policy may apply. We encourage you to review them before providing personal information.

11. Children’s Privacy

Our Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information online from children under 13 without any consent required by applicable law. If we learn that we have collected personal information from a child under 13 in a manner that requires parental consent, we will take appropriate steps to address it.

12. Business Transfers

If all or part of our business is sold, merged, reorganized, financed, acquired, or transferred, information we maintain may be reviewed, disclosed, or transferred as part of that transaction or the process leading up to it. Any successor may continue to use the information as permitted by this Policy and applicable law.

13. Your Choices and Privacy Requests

Depending on where you live and the law that applies, you may have rights concerning personal information we maintain about you. Those rights may include requesting access to, correction of, deletion of, or certain limits on the use or disclosure of personal information.

To make a privacy request, contact us using the Contact form on the Site. We may need to verify your identity before completing a request, and we will respond as required by applicable law.

You may also adjust browser settings to limit cookies or similar technologies. Some third-party services may provide their own privacy controls or opt-out tools.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our business, website, technology, or legal obligations change. When we do, we will post the revised Policy on the Site and update the “Last Updated” date above. We encourage you to review this page periodically if you want to stay current on our privacy practices.

15. Contact Us

If you have a question about this Privacy Policy or believe our privacy practices do not match what is described here, please contact us using the Contact form on our Site.

Nothing in this Privacy Policy is intended to limit any rights you may have under applicable law.